Straightforward & Simple: Client-side Tracking

Photo by Sai Kiran Anagani on Unsplash

Implementation #1 — Cookies

Photo by Joshua Bedford on Unsplash

Implementation #2 — Pixels

Photo by Alexander Sinn on Unsplash
<img style="display:none;" src="http://www.website.com/pixel.png" />
http://www.chocolateWebsite.com/hotChocolate?fbclid=12345abcde

Implementation #3 — SDK’s

SDK. Image credit: BGATE
someSdk.identify({ customerId: **someIdFromYour1stPartyCookie** });
someSdk.trackEvent({
event_name: "lead",
timestamp: "2021/01/01 09:05",
adId: "facebookAdId123",
product: "chocolate bars"
})
someSdk.trackEvent({
event_name: "purchase",
timestamp: "2021/01/01 09:15",
adId: "facebookAdId123",
product: "chocolate bars",
price: 15
})

Tag Managers — One platform to rule them all

Tag Managers. Image credit: Grazziti

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Guy Erez

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Software Engineer, Avid learner & Science Enthusiast

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